Content Marketing

Summary

This content marketing module provides a strategic framework for creating and distributing valuable content to attract and engage target audiences. It covers the development of content strategies aligned with business objectives, audience research methodologies, and content creation best practices. Students learn how to create various content types, implement distribution strategies across multiple channels, and measure content performance. The module emphasizes creating authentic brand narratives that resonate with specific audience segments while driving business results. Practical exercises help students develop real-world content strategies and implementation plans.

Key Topics

• Content Strategy Fundamentals
• Audience Persona Development
• Content Creation Best Practices
• Distribution Channels
• Content Performance Measurement
• Content Types and Formats
• Storytelling Techniques

Exercises

• Create detailed buyer personas for a target audience
• Develop a content marketing strategy document
• Produce content in three different formats (blog, video, infographic)
• Design a content distribution plan across multiple channels