Keyword Research for E-commerce

For e-commerce sites, it's essential to understand the different types of keywords based on search intent:

• Navigational Keywords: Brand names, product names, and specific models (e.g., "Nike Air Max 90")
• Informational Keywords: Product research terms (e.g., "best running shoes for flat feet")
• Commercial Investigation: Comparison terms (e.g., "Nike vs Adidas running shoes")
• Transactional Keywords: Purchase-intent terms (e.g., "buy Nike Air Max 90 online")
• Long-tail Keywords: Specific, lower-volume queries that often convert better (e.g., "women's waterproof trail running shoes size 8")

Follow these steps to conduct effective keyword research for your e-commerce store:

1. Seed Keyword Identification: Start with core product and category terms relevant to your business
2. Competitor Analysis: Research keywords your competitors rank for in organic search
3. Keyword Expansion: Use tools to discover related terms, synonyms, and long-tail variations
4. Search Volume Analysis: Evaluate monthly search volumes to understand potential traffic
5. Keyword Difficulty Assessment: Determine how challenging it will be to rank for each term
6. Intent Analysis: Categorize keywords by user intent (informational, transactional, etc.)
7. Prioritization: Create a targeted list based on relevance, volume, difficulty, and conversion potential

These resources can help you conduct comprehensive keyword research for your e-commerce business:

• Google Keyword Planner: Free tool for discovering keywords and their search volumes
• Ahrefs: Comprehensive SEO tool for keyword research, competitor analysis, and rank tracking
• SEMrush: Powerful platform for keyword insights and competitive intelligence
• Google Search Console: Free tool that shows which keywords your site already ranks for
• Google Autocomplete: Source of keyword ideas based on actual user searches
• Amazon Search: Valuable for product-specific keyword research and purchase intent terms

Remember to regularly update your keyword strategy as market trends, customer preferences, and search patterns evolve.