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Back to SEO Optimization Module
Step 6
Sub-Topic 4

Technical SEO

Learn how to improve site structure, speed, and accessibility for search engines.

Site Architecture for E-commerce

A well-structured site architecture helps both users and search engines navigate your store:

  • Flat Hierarchy: Keep all important pages within 3 clicks from the homepage
  • Logical Categories: Organize products into intuitive categories and subcategories
  • Internal Linking: Create a strategic internal linking structure to distribute page authority
  • URL Structure: Implement clean, hierarchical URLs that reflect your site structure
  • Breadcrumbs: Include breadcrumb navigation to help users understand their location
  • XML Sitemap: Create and maintain an up-to-date XML sitemap for search engines

Page Speed Optimization

Fast-loading pages are critical for both user experience and search rankings:

  • Image Optimization: Compress images and use next-gen formats like WebP; implement lazy loading
  • Code Minification: Minify CSS, JavaScript, and HTML to reduce file sizes
  • Browser Caching: Set appropriate cache headers to store resources locally
  • CDN Usage: Implement a Content Delivery Network to serve assets from optimal locations
  • Critical CSS: Inline critical CSS to render above-the-fold content quickly
  • Server Response Time: Optimize your hosting environment and database queries
  • Core Web Vitals: Monitor and optimize LCP, FID, and CLS metrics for better user experience

Crawlability and Indexation

Ensure search engines can effectively crawl and index your site content:

  • Robots.txt: Use to guide crawlers on which sections to access or avoid
  • Canonical Tags: Implement to prevent duplicate content issues across product variants
  • Pagination: Properly handle paginated content using rel="next" and rel="prev" or other appropriate methods
  • Faceted Navigation: Control indexing of filter and sort parameters to prevent crawl bloat
  • JavaScript Rendering: Ensure content is accessible even if JavaScript is disabled
  • Crawl Budget: Optimize how search engines spend their resources on your site
  • Mobile-First Indexing: Ensure your mobile site contains the same content as desktop

Regular technical SEO audits are essential to identify and fix issues that may impact your search visibility.